Title - Made to Stick (2007)
Author - Chip Heath
Runtime - Nine Hours [Unabridged]
Language Variety- North American English
Genre- Nonfiction
Book Description
Made to Stick continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.
The book's outline follows the acronym "SUCCES" (with the last s omitted). Each letter refers to a characteristic that can help make an idea "sticky":
- Simple — find the core of any idea
- Unexpected — grab people's attention by surprising them
- Concrete — make sure an idea can be grasped and remembered later
- Credibility — give an idea believability
- Emotion — help people see the importance of an idea
- Stories — empower people to use an idea through narrative
